Love for nature will always trump money … but only if communicated effectively

Date: Friday, 17 May 2019
Time: 12:30 (light finger lunch) – event from 13:00 – 14:00
Venue: CREST, 5th floor of RW Wilcocks Building (Room 4043), c/o Ryneveld and Victoria streets, Stellenbosch (Public parking nearby at Eikestad Mall)

Pavs Pillay, manager of the Southern African Sustainable Seafood Initiative (SASSI) at the World Wide Fund for Nature (WWF) SA is our guest speaker at the second ‘Science Fridays @Stellenbosch’ for 2019.

Pavs will share effective ways of communicating environmental issues based on fundamental behavioural science and conservation psychology principles. She will address touch-points that will help bridge the intention-action gap and deliver the scale of change that is needed to address many environmental and conservation challenges, using  the WWF-SASSI programme as case study of using behavioural insights to help drive transformational change and the power of the few.

Pavs has been working in the marine science education, training and communication sector for a number of years.  She has worked in Namibia, Angola and SA on a UNDP/GEF funded marine programme and at the Marine Research Institute (UCT) as the scientific and communications officer.  In 2010, she was awarded the SANCOR science communicator of the year award and named as one the Mail and Guardian’s Young South Africans you must take to lunch.

RSVP: Rolene Langford via email at rlm@sun.ac.za by 13 May 2019

Science Fridays @Stellenbosch is a series of conversations about science in society, hosted by the Centre for Research on Evaluation, Science and Technology (CREST) at Stellenbosch University. It is free and open to anyone interested in how science interacts with our daily lives. 

For a taste of her work with SASSI, watch this video called “SASSI Fishy Stats”.

Update

Article: The secrets behind persuasive science communication

Read the article about the lessons Pavs Pillay learnt along the way in her journey from a marine scientist to a science communication strategist.