The Centenary year was officially launched with the welcoming of newcomer first-years on 25 January 2018. This was the first event where the Centenary narrative was introduced and the first opportunity to showcase the Centenary in the public eye by branding Coetzenburg Stadium.
Following the branding of Coetzenburg Stadium, other selected Stellenbosch University (SU) buildings were branded, including the entrance to the Neelsie Student Centre from the Rooiplein. Here, the Centenary branding was combined with a photograph of former president Nelson Mandela, which was taken when he visited SU in 1991.