In the exponential world in which we live, highly interconnected and impacted by many exponentialities (technological, societal, climat, geopolitical), we need to create our future, rather than try to control or manage it. Considering the world, the economy and society, as a complex adaptive system, allows us to build on an ontology (weltanschauung) of belonging, the network, the other, hence a systemic view of problems and solutions.

The complex aspects of innovation are not the technological innovations in itself, neither the start-up culture, but rather building meaningful and impactful new business models (yes or no using exponential technologies), that are economically viable and scalable. We are working with the concept of Living Labs in order to support companies and organisations with business model innovation within the realm of exponentiality. A Living Lab is a space and place, a diverse innovation ecosystem, and a methodology based on design thinking and systems thinking. This approach can be implemented in a physical space, as much as in a virtual space