In the intricate landscape of higher education, pressures from various quarters inadvertently shape the trajectory of institutions. One comes from the perception of increasing donor and alumni influence on institutional policies and values. This influence, while often well-intentioned, may complicate the path toward meaningful transformation.
During the 2022 investigation into race relations at Stellenbosch University (SU), retired Justice Sisi Khampepe and her colleagues uncovered a significant challenge: Every move by SU seemed to be under scrutiny and legal challenge from powerful alumni, donors, and special interest groups.
These entities, it was reported, vigorously push a political agenda and use their influence and resources to impede the University’s efforts to evolve. The report subsequently found that valuable time and resources were being diverted away from constructive initiatives aimed at improving the University’s overall landscape.
It should be noted that this phenomenon is not isolated to SU; it reflects broader perceptions and trends within higher education globally. Recent instances, such as donors withholding funds from universities based on disagreements over institutional responses to geopolitical conflicts, highlight the complex interplay between philanthropy and academic freedom.
For instance, Harvard University in the US recently found itself embroiled in controversy when donors expressed discontent with the institution’s stance on the complicated issues of the Hamas-Israel conflict. While some perceive such actions as undue donor influence, and others do not, it is important to consider them within the broader framework of donor activism—a form of social movement where financial resources are utilised to effect societal change.
Viewing donor activism through this lens reframes the narrative. It underscores parallels with other forms of collective action in higher education, such as student protests, where individuals leverage their influence to advocate for their visions of institutional progress. While power dynamics may vary, these actions often stem from a shared commitment to advancing their perception of the public good.
Nevertheless, challenges arise when the values of institutions diverge from those of their alumni and donors. As SU navigates its transformation journey, maintaining alignment between institutional values and the aspirations of its vast alumni and donor base remains a formidable but never insurmountable task. Our donors are incredibly supportive of the University’s vision, mission, and strategic framework, as we move “forward together”.
Whenever we face the above complexities in our landscape, the fundamental principles of university governance should be considered. Universities operate under a stakeholder governance model, where decisions are not solely driven by financial interests but also by the collective input of various stakeholders, including faculty, students, administrators, and yes, donors and alumni.
Although this sometimes make for slow policy- and decision-making, the model ensures that the institution’s mission and values are upheld in a manner that respects the diverse perspectives in the university community.
As Professor Noah Drezner stated in a blog post a few months ago, “Donors’ values, personal missions, interest and who they are, are often the most important motivations in large-scale philanthropic giving. The need to fulfil these motivations and speak to their identities are central to strong, lasting philanthropic marriages.”
At the heart of donor activism lies the power of shared social identity. Whether rooted in race, gender, or other social constructs, collective action often emerges from common experiences and aspirations. Through this collective identity, individuals rally together to address systemic issues and advocate for justice.
Recent events, such as the surge in donor activism in the US following George Floyd’s murder, underscore the potential of philanthropy as a force for societal change. In higher education, donors are increasingly supporting initiatives aimed at fostering diversity, equity, and inclusion, signalling a commitment to addressing systemic injustices.
Ultimately, donor activism should be viewed as a form of engaged citizenship–a manifestation of the shared responsibility of the university community, including alumni, donors, faculty, administrators, and students, to contribute to the public good. Philanthropy and higher education both intend to serve the public good.
By fostering open dialogue and transparent decision-making processes, we navigate the complexities of donor activism while upholding our institutional core values and the principles of academic freedom. With the right approach, our differences can enhance what we can achieve together.
Karen Bruns
Senior Director: Development and Alumni Relations
