SUJC Notice Board

Upcoming Webinar

THE GLOBALIZATION OF JAPANESE POPULAR CULTURE: DIFFUSION, CONSUMPTION AND MARKETS IN SOUTH AFRICA (Provisional Title)

22 February 2023

In this webinar the focus is on the nature of the Japan popular culture market in South Africa, its growth potential and its role in Japan-South Africa relations. Speakers discuss the popular culture industry from both the consumer and producer perspectives. They consider the economic and cultural significance of South African anime and manga fandom and reflect on the factors that can enhance the diffusion of Japanese popular culture goods further in this context. (Provisional Description)