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Cool Japan, Soft Power, and The Commodification of a National Identity

Author: Jacques Quass de Vos Anime, sushi, city pop, and Pokémon: what do these Japanese things have in common? The answer is rather clear, right? Add the likes of Mitsui, Hitachi, Sony, and Toyota to the list. Now include JICA (Japan International Cooperation Agency) and JETRO (Japan External Trade Organization). How about the 2020 Olympics?…