Department/Unit: Faculty of Business Studies, Department of Information and Marketing Sciences
Qualifications: DPhil Marketing MCom Marketing Strategy BCom Marketing Managment Diploma in Education Member of the Marketers Association of Zimbabwe Member of the Institute of Directors Zimbabwe
PhD Institution: Midlands State University
PhD dissertation title: Board Gender Composition, Marketing Culture and Marketing Effectiveness of Agro-manufacturing firms in the female consumer market in Zimbabwe
Current research interests and projects: Consumer behaviour of female consumers, marketing culture, board gender diversity, gendered consumption of consumers
Selected publication 1: Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe, Gender In Management, 34(2), pp. 94-120.
Selected publication 2: Emotional positioning strategy: Can it create customer loyalty in the hardware construction sector in Zimbabwe? The Dyke, Special Edition, pp.42-59.
Selected publication 3: Lessons from the Zimbabwe Hotel Sector during the Hyper-Inflationary Period. Chapter in a book Economic Management in a Hyperinflationary Environment pp106-124 ISBN: 9780198747505.
Selected publication 4: Emotional Marketing: A New Strategy for State Universities Journal of Marketing Development and Competitiveness vol. 8(2)
Selected publication 5: Towards Growth And Profitability Through Relationship Marketing: The Case of The Tyre Manufacturing Industry In Zimbabwe; International Journal of Marketing and Technology. Vol. 4. No. 12
Selected publication 6: The Composition and Regulation of the Financial Services Sector in Zimbabwe, Asian Economic and Financial Review, Volume 3, No. 3 pp 483-489
Selected publication 7: “Revenue Spend” or “ Spend Revenue” Hypothesises. The Zimbabwean Experience. Journal of International Finance and Economics
Selected publication 8: Observing Corporate Governance Principles: Growth Strategy for Small Traders In Zimbabwe’ The Dyke Volume 6, No. 3 pp 43-57
Selected publication 9: ender Mainstreaming in Organizations: A review of Women Empowerment Initiatives In Zimbabwean Tertiary Institutions: A Case of Midlands State University chapter in a book titled “Gender Practices and Challenges: A Call for Accountability” Moi University, ISBN 9966-854-89-4,
Capstone assignment title: Effectiveness of doctoral cohort supervision in Zimbabwe: Applying the similarity attraction theory
Capstone assignment abstract: Several studies have been conducted on the types of doctoral supervision models, with scholars presenting evidence to support the effectiveness of various models, the majority of the findings arguing for the cohort-based supervision model as more advantageous to both the doctoral candidate and the supervisor. However, there is a need to understand the effectiveness of the cohort-based model of supervision using the group theory of similarity attraction. The focus of this conceptual paper is to examine how group dynamics (using the similarity attraction theory) may affect the effectiveness of a cohort model of supervision. The study adopted the qualitative research approach of document analysis. Based on the similarity attraction theory, group dynamics literature was explored to explain how quality supervision may be affected in a cohort-based model. Documentary evidence was presented to show how attitudinal similarity or diversity affected the effectiveness of a supervisory team in a cohort-based model. The similarity attraction theory, therefore, suggests that the effectiveness of attitudinal similar cohort-based supervisory teams was likely to be low when compared to attitudinal dissimilar groups. This is because of the purpose for which the supervisory teams are constituted. The supervisory teams are intended to guide the candidate through the doctoral education journey comprising of a number of several complex tasks. It is therefore necessary for the supervisory team members to come from diverse disciplinary backgrounds so as to bring diverse skills, knowledge and expertise to the group. The study has implications for doctoral supervisors, supervisees and universities as regards the constitution of supervisory teams and achievement of quality supervision. This paper, therefore, suggests that when constituting supervisory teams under the cohort-based model, there is a need to consider the challenges that are encountered when the teams are initially formed.
