Department/Unit: Doctoral School and Faculty of Business and Management
PhD Institution: Leeds Beckett University
PhD dissertation title: A Social Constructivist Examination of Customers’ Perceptions on Social Media: A Netnographic Study
Current research interests and projects: Social Media Corporate Social Responsibility Sustainability Talent Management
Selected publication 1: Multilingualism in Mauritius: Using a virtual linguistic servicescape lens. Linguistic Landscape International Journal issn 2214-9953 | e‑issn 2214-9961, https://doi.org/10.1075/ll.19014.aul.
Selected publication 2: Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications, Vol. 25 Issue: 8, pp. 861–883 DOI:10.1080/13527266.2018.1482559
Selected publication 3: Social Media: from asymmetric to symmetric communication of CSR in ‘Communicating Corporate Social Responsibility in the Digital Era: The Role of Digital in Communicating and Managing Corporate Social Responsibility’ ed. by Lindgreen, Vanhamme, and Watkins. London: Routledge.
Selected publication 4: Facebook: a blessing or a curse for grocery stores?., International Journal of Retail & Distribution Management, Vol. 45 Issue: 12, pp.1242-1259, https://doi.org/10.1108/IJRDM-12-2016-0234
Selected publication 5: Empowered Customers in the Grocery Sector: An Analysis of Comments Posted by Customers on Facebook. PEOPLE: International Journal of Social Sciences, Vol 3, Issue 2, pp. 2034-2052
Selected publication 6: Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart, IFIP Conference on e-Business, e-Services and e-Society ‘Social Media: The Good, the Bad, and the Ugly!’ Swansea, United Kingdom.
Selected publication 7: Customer Engagement Manifestations on Facebook Pages of Tesco and Walmart, ICCCS 2015, IEEE International Conference of Computing, Communication and Security, Mauritius.
Selected publication 8: An Analysis of Communication Strategies of Fast Food Outlets on Social Media in Mauritius. In: Panigrahi, C.R., Pati, B., Pattanayak, B.K., Amic, S., Li, KC. (eds) Progress in Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 1299. Springer, Singapore. https://doi.org/10.1007/978-981-33-4299-6_65.
Selected publication 9: Using Stakeholder Expectations and Perceptions to Guide the Brand Refresh of a Tropical Airline. In: Panigrahi, C.R., Pati, B., Pattanayak, B.K., Amic, S., Li, KC. (eds) Progress in Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 1299. Springer, Singapore. https://doi.org/10.1007/978-981-33-4299-6_64
Selected publication 10: Organizing for Social Media Marketing: A Case of Conglomerates in Mauritius. In: Pati, B., Panigrahi, C.R., Mohapatra, P., Li, KC. (eds) Proceedings of the 6th International Conference on Advance Computing and Intelligent Engineering. Lecture Notes in Networks and Systems, vol 428. Springer, Singapore. https://doi.org/10.1007/978-981-19-2225-1_47
Capstone assignment title: VIVA VOCE EXAMINATION AND SUPERVISION: WALKING ON EGGSHELLS
Capstone assignment abstract: The PhD viva voce examination is the final step pf the doctoral journey and because the work and effort of several years of work is assessed during these two to five hours of oral defence, it is experienced by doctoral candidates as frightening and stressful. Both the candidate and the supervisor feels like they are walking on eggshells. The supervisor has a critical role in preparing the candidate for the viva voce examinations. Contrary to the belief that preparation for viva voce examination starts after submission of the thesis, the candidate should be, from the very start, guided and prepared for the final oral examination. Doctoral candidates across all disciplines are expected to defend their thesis during a viva voce examination comprising of questioning, discussion and clarification of key components of the thesis. The role of the supervisor is to convey the meaning of doctorateness to the PhD candidates. ‘An outcome for doctoral candidates would be to understand that doctorateness represents a research vision or strategy that channels their actions as they plan and undertake their research. Candidates and supervisors alike also need to understand the underlying purposes of the doctorate which guide reading, writing and thinking as these research actions are transformed into text. Promoting doctoral learning and literacy may thus enhance capacity in doctoral education to increasingly allow candidates to think like researchers as they become more independent from supervisors
